Star Media Group

  • Analyst, Customer Analytics

    System ID
    Job Category (EN)
    Data Analytics
    Torstar Corporation
  • Job Description (EN)


    Torstar Corporation is a broadly based, progressive media organization listed on the Toronto Stock Exchange (TS.B) with a long, proud history in newspapers and a passion for capitalizing on the fluid world of digital and mobile media. Torstar will be energized by a deep customer-centric obsession, continued journalistic excellence, advanced data-driven competency and a culture that is selfless, focused, agile and collaborative. 


    Your key goal is to support the Digital and Marketing teams through insights and analysis, focused on the 360 view of a customer. Responsible for delivering journey analytics that lead to subscriptions and optimal customer experiences. You possess a hybrid skill-set of strong analytical depth coupled with business acumen and can leverage your skills to deliver analysis and recommendations to various business units. You will help drive a data-first culture across the organization. This position reports to the Director - Data Science.


    What You Will Do…

    • Work closely with Digital and Marketing stakeholders to form product and marketing changes based on your insights or automated marketing campaigns
    • Gain a deep understanding of stakeholders’ KPIs and in order to deliver automated reporting to the stakeholders with recommendations for iteration
    • Work with the teams executing the customer life cycle mapping to ensure data requirements are communicated, recorded and executed
    • Leverage the data gathered to better understand how customers find content, where they consume it, how to further optimize that experience, and drive them down the subscription funnel
    • Work closely with cross functional teams such as the data engineering team and business intelligence team to ensure that data required by stakeholders is collected and reported effectively in order to help drive successful business outcomes
    • Understand each stakeholders’ products, KPIs, goals and challenges to bring data informed recommendations and analysis for testing offers, segmentations and marketing experiments
    • Prepare and present presentations to senior leaders in a non-technical way, have a high attention to detail in double checking data for accuracy, and produce detailed documentation 

    Who You Are…

    • Basic knowledge of web analytics and analytics setup/configuration and experience with Adobe Analytics (Omniture), Google Analytics,, etc.
    • Advanced experience in creating visualizations through tools such as Tableau, Cognos, and/or Mode Analytics
    • Technical Skills - experience with Excel, SQL, Python, R, relational databases, data warehouses
    • Experience with data-management systems, working with large data-sets and creating reporting surrounding the data
    • Knowledge of advanced analytics tools such as Data Robot, Rapid Miner, etc. preferred
    • Excellent written and verbal communication skills; ability to relay technical concepts to non-technical audiences and explain analytics with context.
    • Excellent attention to detail and ability to organize and prioritize
    • Highly motivated independent worker 

    Why You Will Love Working Here:

    • The opportunity to be part of a company at the cutting edge of the digital media industry; you’ll never get bored in our fast-paced, constantly evolving and challenging environment
    • We recognize that you have a life outside of work and we offer you real work/life balance
    • We’ve got your health in mind; you’ll get a comprehensive benefits package (Extended Health Care, Dental, etc.) including a minimum of 3 weeks’ vacation


    …And let’s not forget the AWESOME PEOPLE!


    The company is committed to providing an inclusive and barrier free recruitment process to applicants with accessibility needs in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act (AODA). If you require an accommodation during this process, please inform the company of your requirements.



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