In this newly created role reporting into the Director, Customer Acquisition, the Digital Marketing Manager will be a business minded marketer who has a deep customer-centric obsession in everything they do.
You are keenly passionate about being the "voice of our customer" and understand the importance of being an advocate for them. You will lead, develop and execute strategies and programs that will result in converting existing and new visitors to digital paid subscribers. The Manager – Paid Subscriptions (Communities) will lead, develop & execute “best in class” marketing campaign strategies that drive registration, engagement and conversion.
As A Member Of Our HIGH PERFORMANCE Team You Will:
Reposition our current offerings from a “one size fits all” approach to a strategically targeted communication channel driven by customer segmentation that will improve reach, readership, social engagement, core audience, longevity and return on investment
Be a data driven, business minded marketing expert that is able to leverage data to uncover meaningful insights that will lead to the development of customer lifecycle management journeys. You will test campaign tactics, measure their performance and implement successful engaging campaigns for our subscribers
Convert visitors to paid subscribers:
Grow new unique visitors by:
Partner with our local Community Newsrooms
Deliver against a subscriber and revenue target. Forecast and explain trends and participate in the budgeting process
Work in a focussed, agile, selfless, collaborative environment with internal partners on key learnings and insights that will have downstream implications to messaging, creative, product roadmap, resource allocation, and pre-wall & post-wall content interest, # of articles for free, etc.
You possess an agile approach and look at things through a lens of continuous improvement by studying the competitive landscape, staying at the cutting edge of new marketing best practices and leveraging research to build an engaged subscriber community
Why You Will Be Successful:
Why You Will Love Working Here:
…And let’s not forget the AWESOME PEOPLE!
The company is committed to providing an inclusive and barrier free recruitment process to applicants with accessibility needs in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act (AODA). If you require an accommodation during this process, please inform the company of your requirements.